Shereen Ladha says her MBA helps give her the marketing and branding savvy to make her artistic side flourish
Shereen Ladha was working in an advertising and marketing agency in Toronto a couple of years ago while balancing a blossoming side career producing and dancing in Bollywood-inspired videos that she posts on YouTube.
Justin Bieber’s song Sorry had rocketed to No. 1 on the charts at the time, and Ms. Ladha had an idea to infuse some of her Indian culture into a remix of the song and make a dance video of it. So she booked a studio and a crew of dancers, but then a deadline came up at work, demanding her attention. She had to scramble to get the work done, then rush to the studio an hour away and roll the cameras.
“That was definitely a point for me where I was wondering if I could actually do this,” the 30-year-old Toronto-based dancer, choreographer and instructor says.
More at the source: The Globe and Mail
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