Shenila Khoja-Moolji argues, that hijab-wearing Barbie is a form of racial capitalism that extracts economic and social value from minority identities.
by Shenila Khoja-Moolji
For-profit corporations are not in the business of disrupting racial hierarchies.
It is no secret that Mattel Inc.’s Barbie doll has done well, not only in the US but also globally. The franchise contributed nearly 20 percent to Mattel’s worldwide gross sales in the last quarter and was ranked as one of the top-selling US toy properties.
Read more Don’t be quick to celebrate the hijab-wearing Barbie
Shenila Khoja-Moolji
is a Postdoctoral Scholar at University of Pennsylvania. She writes at New York Times, Huffpost, Washington Post…on International Development; Gender Studies; Youth Studies, and does Fieldwork in Pakistan and USA. Dr. Khoja-Moolji teaches undergraduate and graduate courses in the fields of gender and sexuality studies, and education. @SKhojaMoolji
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