The Indian Institute of Management Ahmedabad (IIM-A) is providing a platform to entrepreneurs to market and sell their traditional delicacies, which are made using organic ingredients. Dilip Patel is one such person who has been in the business of manufacturing pure jaggery, without using chemicals or acid, for the last ten years in Patan.
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It is not incorrect to say that most of the foodstuff on display at the fest is the result of innovation and ingenuity. Mahesh Patel, a rural worker at the Aga Khan Rural Support Programme, has made a fruit drink from cactus. He said the idea came to him after he discovered that children often peeled the cactus fruit to eat the delicious pulp inside. Now he is marketing his rosy pink juice. But, as he said, he is still waiting for the laboratories to provide a scientific appraisal of the fruit’s nutritional value, after which he will start bottling the juice and sell it in supermarkets and city shops.
Ismailimail 